Yes, betting is not only concerned with the entertainment point of view, but it is a real business where not only it is possible to express the opinion over the outcome of a particular sporting event, but also to make good money out of it. Especially since now one of the best books, 1xbit casino, has in its arsenal a lot of different lines and even during the quarantine, it did not deprive its customers of a choice.
The betting market is constantly developing and growing, new marketing moves appear, the target audience increases. All this favorably affects the revenues of the gambling market.
We can identify several major trends that will dominate the gambling market in 2024 and beyond.
Growing popularity of the cyber sports competition industry
This is one of the biggest trends in the betting market right now. In the past, when sports betting was mentioned, one would only associate it with traditional sports and horse racing, but now the betting market has become much broader.
Betting on cybersports was exotic a couple of years ago, but today it is not inferior to other types of sports in terms of the number of people willing to make a prediction on them. And based on this there is another trend – the rejuvenation of the client audience, which is interested in this type of activity.
The popularity of cybersport can also be related to the fact that it is officially recognized as a sport by many sports federations.
Slot machines with 3d effect and virtual reality
This trend is not the fastest yet, but this is only because not all players yet have good equipment to make video poker more realistic and atmospheric. Experts predict that virtual reality headsets will increase in popularity in 2-3 years.
The popularity of exotic betting
If in previous years bets on the results of world famous competitions such as Oscar or Eurovision were gaining momentum, then under quarantine conditions bets on events taking place in the country, forecasts on the date of coronavirus vaccine discovery, on when the quarantine will end, etc. have become popular.
But there are certain difficulties of such bets:
- low odds
If you take the average bookmaker’s margin (somewhere around 2-3%), then in exotic bets it will be two, three, or even four times higher. Experienced professional players will not bet on events in which the bookmaker has such an advantage over the player.
- lack of opportunity to analyze the market
When betting on an exotic market, players do not have the information to analyze the games, such as, for example, when betting on soccer matches. Here you can only rely on the opinions and assumptions of so-called “experts”, which is simply impossible to become in such a market.
- increase in the number of online bets and adaptation of bookmakers’ sites for this purpose
In recent years, one of the main tasks of bookmakers has been to finalize the possibility to place a bet from any mobile device. 1xbit bookmaker has coped with this task and now it is no longer news that there are mobile applications for smartphones on IOS and Android, you can download them and make bets even without leaving home!
